Behind Brow Baby

There's more to us than our affinity for brows.

Our Story

Brow Baby is the realization of a simplified vision for beauty. The world we’re creating is one that celebrates your truest, most authentic self. That’s why we had to bring Brow Baby to life — to elevate your natural beauty with innovative, on-the-go products that make it easy. Inside all of us is a more confident, empowered individual, and we believe you deserve to revel in that version of yourself every day, not only on special occasions!

The Brow Baby and Brow Slick Product Image About

Our Innovation

Brow Baby was crafted with a clear purpose – to give back control in your beauty routine, especially when you're on the go. It's what inspired us to create the ultimate brow-defining duo for long-lasting, impeccable brows.


Leading the way is The Brow Baby, an ultra-fine tipped pen designed for shaping and filling in your brows, anytime, anywhere. With its precise tip, you have the power to create your perfect arch, seamlessly blending naturally feathery strokes with your brows.


To complement The Brow Baby's precision, we created Brow Slick, a micro brush that makes it effortless to achieve a sleek, polished look. Just a single coat of its tinting mascara is enough to rival salon-quality lamination results in your daily routine.

Our Results

Our brow-defining duo marks the end of feeling overwhelmed by an endless array of “solutions,” few of which actually work. It’s the end of being skeptical due to past disappointments and overhyped products. The Brow Baby and Brow Slick provide genuine solutions to your beauty woes. Our products grant you the power to shape, define, and blend your brows, giving you newfound confidence in your natural beauty. The results speak for themselves, making a real impact on your daily life and the way you feel about yourself.

About The Founder

Brow Baby is the latest brainchild of beauty mogul, Charity Engebretsen, who is celebrated for her expertise in the beauty industry and has been featured in prominent publications like Women's Health, New Beauty Magazine, Cosmopolitan Magazine, E-News, Huffington Post, Refinery 29, and more. With over 25 years of industry experience, Charity has established a standard of excellence that has garnered the trust of both celebrities and esteemed beauty professionals. Her unwavering commitment to quality sets the foundation for Brow Baby, ensuring you never have to settle for anything less than perfect brows.